Apr 23, · Dove's "Real Beauty Sketches" campaign is the new face of viral marketing success. The uplifting promotional video generated record-breaking online Author: Jason Ankeny. Following are 7 highly effective viral marketing techniques that should be part of your overall marketing strategy: 1. Videos. Upload an interesting, educational and/or entertaining video to YouTube, Metacafe and other video-share sites that captures the imagination of viewers, and anything is possible. Case in Point: Ted Williams. Need I say more? So, which companies have used viral marketing to spread their brand to the masses? Here are 11 viral examples we can learn from. 1. Hotmail-Hotmail is one of the most classic examples of successful viral marketing. They offered free e-mail to the masses, and simply attached a signature at the bottom of each e-mail message that promoted their.
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